While being a video coordinator may be the gateway into basketball operations for a professional basketball team, it’s also a staging ground for a litany of unique requests. By the time you’ve advanced into the front office or onto the coaching staff, you’ve pretty much seen or heard it all.
Suns video coordinator Elvis Valcarcel is no different.
In his two seasons in Phoenix, he’s shuffled in and out of his job description to make sure people within the organization receive what they need. One time during the 2010 NBA Playoffs in Portland, the piece of equipment that allowed him to encode video into his computer broke.
The $400 piece, which was only available at Apple stores, forced assistant video coordinator Nick U’Ren to take an hour-long cab ride to buy the piece. U’Ren hustled back to the arena, arriving 15 minutes before gametime.
Besides executing time-sensitive tasks such as that, Valcarcel also has his share of unusual requests. There was the time Shaquille O’Neal asked him to compile all of his best highlights off of YouTube.
There was also that time that the team surgeon asked him to splice together video of a knee surgery. Or that time the team’s security guard had him cut a highlight video of his son’s exploits in youth football.
In addition to fulfilling all of the video requests of both the coaching staff and the front office, Valcarcel will also receive personal requests from the players. For example, when Suns shooting guard Jason Richardson has a couple of off-shooting nights, he’ll ask for video of all of his missed shots.
Valcarcel swears that he has no idea what J-Rich sees on those videos, but after doing a little homework, Richardson breaks out of his slump. Every time.
Despite all of idiosyncrasies of the job, Valcarcel says that the job passes the $1 million test. If he had all the money he could ever need, he’d wake up every day and head to the Suns’ video room.