On Wednesday, September 9, Suns President and CEO Rick Welts and Suns owner and Indian Wells resident, Dick Heckmann, along with Suns legend Alvan Adams started out a media blitz in the sunny Coachella Valley at 5:30 a.m. visiting KPSP-TV 2 studios. From there, the team visited seven more television and radio studios throughout the day to promote the 2nd NBA Outdoors game at the Indian Wells Tennis Garden on Saturday, October 10.
While on the blitz, Welts, Heckmann and Adams announced that the Phoenix Suns have introduced a special “Back to School” offer of half-price tickets, in limited price categories, to catch the Phoenix Suns in action when they take on the Golden State Warriors in Indian Wells, CA. The discount offer runs through September 18 or while supplies last. Fans of all ages can take advantage of the deal using the password “school” online at Suns.com or at the Indian Wells Tennis Garden box office. Ticket prices for the half-price “Back to School” special start as low as $25.
On October 11, 2008 the NBA hosted the first outdoor game of the modern era which featured a preseason showcase between the Phoenix Suns and Denver Nuggets at the Indian Wells Tennis Garden. The sold out event, known as the AutoTrader.com Open, saw the Denver Nuggets outlast the Phoenix Suns, 77-72.